MY BELOVED

We source certified organic ingredients primarily from small suppliers in the purest organic quality available. We pose uncompromising emphasis on obtaining the botanical ingredients from regions where they are grown in their highest quality. We search for botanical actives all over the world, resulting in exclusive ingredients that win gold awards around the world for their effectiveness and purity.

All recipes are created by our team from the ground up to the final product. Our product development initiative stems from the history of beauty rituals and old European herbariums and recipes. It does not come from trends, we will never develop a product just because an ingredient is trendy, that is not authentic or sustainable.

We honor tradition. Every herb has an ideal season and harvest time. Sage, for example, should be picked at night and never with a sharp object, as this takes away its effectiveness. Rose is picked as a bud, before sunrise, to preserve its essence. Our ancestors were very close to nature and a healthy harvest was sacred to them. The right combination of herbs is the key, we often see companies mindlessly using herbal extracts just for their marketing, but it should have a deeper meaning and effect. Our ancestors have been using herbs for generations and the knowledge has been passed down.

We create our formulas ourselves and we know that it's not perfect the first time. We adjust the formulas until they are perfect and are absolutely proud of them. We stand behind every formula 100% and know it's the best quality we can create. We will never launch a product that we are 80% happy with just to be on the market and fill a gap. The bottom line is a happy client who says they haven't tried anything like it. Patience is also important with botanical ingredients, they are the fundamental basis of the products and if it is not in season and the ingredients are not available in the required quality, the product is put on hold and not produced until we are able to bring it to market in the expected quality.

Respect for nature and sustainability go hand in hand. Every day we strive to improve and always choose the most eco-friendly packaging that protects the product and does not compromise its quality. The aluminium tube, recycled paper and recycled pharmaceutical glass are our foundation, the materials are recyclable again and protect both the product and our planet. We primarily choose local suppliers, our aluminium is from a factory only 30km away, our glass 120km away, our paper 160km away and our printer is only 25km away. These are small steps, but we want to achieve as much local production as possible.

We know the origin of each of our ingredients and we personally visit some of our suppliers during harvest. We stick to the principle that everything we use must be beneficial not only to us, but also to nature. We create a leaflet for each product that gives as much information as possible about the product and its ingredients. We try to create an ingredient passport for each ingredient, where the origin of each botanical is listed.

Our products and their ingredients are cruelty free (not tested on animals), which is also a requirement for CPK organic certification.

We believe that we are not the only European company that has this not only as an ethical principle but also as a matter of course according to European legislation. Products are tested by our team on ourselves. As well as nature, we also have respect for animals.